International Sports Tourism Programme Announced

5th July 2010 – Venue: WORLD FOOTBALL HOUSE at SCC Sandton Johannesburg

9:15 - 10.00 Registration, networking and coffee

10:00 - 10:30 Welcomes from South Africa + SportBusiness Group

Kevin Roberts, Editorial Director, SportBusiness Group
Minister of Sports, South Africa
Thandiwe January-McLean South African Tourism CEO
Lindiwie Mahlangu (CEO Johannesburg Tourism Company)

10:30 – 11:00 Opening Presentation -  The impact of the World Cup on South Africa

Clay Smith (Senior Business Director, Octagon)

11:00 – 12:00 Panel 1 – The strategic rationale for hosting sports events

Discussion focus: Our first panel begins with a presentation from David Sidenberg (BMI Sport Info). The potential of sport tourism is undoubted but what is the strategic rational for hosting a big draw for sport tourism - major events. This opening panel discussion will bring together a host of international experts to discuss key issues including landscape mapping, the range of events, managing property owners and the cycle of decision making. It will also take a key look at what the pitfalls and problems are of hosting sports events. Strategies for future development.

Moderator: Kevin Roberts, Editorial Director, SportBusiness Group
Clay Smith (Senior Business Director, Octagon), David Sidenberg (Sponsor Value Research Services & Head of Strategic Consulting, Broadcast & Rights Structuring, BMI Sport Info.), Executive (South African Sports Confederation and Olympic Committee.)

12:00 – 12:30 Regional Showcase One – Latin America (Mexico)

12.30 – 13.30 Panel 2 - The economic impact of sports tourism.

Our second panel begins with a presentation from Professor Kamilla Swart, Centre for Tourism Research in Africa (CETRA) who will be revealing and discussing research on the economic impact around sport tourism. This presentation leads into a panel discussion focussing on: What sports events can do for you…and what they can’t. Creating and implementing accurate measuring and budgets. Managing your cost / benefit analysis.

Moderator: Professor Kamilla Swart, Centre for Tourism Research in Africa (CETRA)
Thandiwe January-McLean (CEO South Africa Tourism) & Lee-Anne Bac (Director, Grant Thornton)

13.30 – 15:00 Networking lunch

15:00 – 15:20 Regional Showcase Two – Rio de Janeiro

15:20 – 15.45 Building an event strategy: Masterclass presentation

Presentation – Creating a successful hospitality programme  

Lee Thomas MD, MATCH Hospitality - Official Hospitality providers for the 2010 FIFA World Cup South Africa

15.45 –16:00 Networking coffee break

16:00 – 16.20 Regional Showcase Three – Argentina

16.20 – 17.30 Panel 3 - Successful bidding for events:

The right to host an international event is now one of the most valuable prizes in sport with the market valued US$50 billion worldwide. Sporting events, if well executed are able to deliver lasting economic, social and health benefits. Consequently, competition to host events is hotter than ever before. This presentation and panel discussion will assess some of the key topics in this sector including; valuing an event, assessing the competition, building relationships and how to win the bid (or lose with style).

Moderator: Kevin Roberts, Editorial Director, SportBusiness Group
Mr. Marcelo Pedroso, Director of Products and Destinations, Embratur

17.30 – 17.45 Closing remarks

18:00 – 20.00 Networking Gala Drinks / WSDE Official Opening

To book your place register NOW