News
A delegation of top travel and sports officials gathered in London for the announcement of a new annual report that will examine the dynamics and potential of the $600 billion Sport Tourism industry.
With South Africa revelling in World Cup glory, a delegation of sport tourism leaders gathered in Johannesburg for the landmark World Sport Destination Expo to gain further insights into the fastest growing sector of travel.
The Johannesburg Tourism Company (JTC) has launched its interactive marketing and brand activation campaign, Joburg Rocks, for the city during the 2010 FIFA World Cup. In line with its strategic objectives - which include transformation, increasing visitor spend, stay and geographic spread - the campaign positions Johannesburg centre stage to leverage off the event.
South Africa has hosted the Rugby World Cup, the Cricket World Cup and this summer will welcome the FIFA World Cup finals. In its bid to become a sports tourism powerhouse, football’s biggest event can be the springboard to fulfil the country’s massive ambitions.
With a bumper calendar of mega sporting events, the exponential growth of sport related vacations and the continued sportification of society, sports tourism is set to play a catalytic role in sparking global tourism recovery in 2010.
As 50,000 senior travel industry professionals, government ministers and international press, gathered in London to celebrate 30 years of World Travel Market, Sports Tourism emerged as the clear front-runner to guide the industry round the corner of economic downturn and into a prosperous future.
World Sport Destination Expo has secured the participation of the world’s leading tour operators and buyers.
Annecy in France, Munich in Germany and PyeongChang in South Korea are the three destinations to have submitted official bids to host the Winter Olympics in 2018.
After the tightest Olympic bidding battle for years, Rio de Janeiro finally emerged as dramatic winner of a cliff-hanging vote by the International Olympic Committee in Copenhagen.